Say “YES” to walk a pathway of success in 2023.
Come on #skinnerds and Clinic owners - let’s do some wishing and planning this February 2023.
Why do you have a business? How can you make your job more enjoyable? What work dreams do I want to achieve this year? What educational upskilling do I wish to add to my skill-box this year? Why do you want to have a business? How will you change skin in your community? How do you perceive your self as a Leader and salon owner ?
These are some of the heart centred questions need to be understood, discussed and then answered and written down as part of the "wishing and planning" process..
2022 -Welcome to the OBSERV Journey beneath the Skin!
Explore the other way of looking at Skin.
The appearance of the surface of the skin is the result of a complex interaction between:
1. Light- revealing the fine textures and glyphic patterns of the surface, AND
2. The shine of the light reflecting of the lipid film , OR
3. The scattering of light through rough or dry skin cells.4. The layers of the human skin; not only on a biological level but also in an ‘optical’ sense.
Focus 2022 -Move forward what matters.
I'm sure that you've noticed that the pressures on our Beauty and Skin business owners and business leaders because of COVID lockdowns.
Our face-to-face discussions, often over coffee, with our colleagues in business have been destroyed by lockdowns and the impersonal nature of zoom does not replace these face-to-face interactions. And because we do not have these avenues, where we can talk and check our thinking, or get another opinion or ‘sound out an idea’ or ‘new way of looking at a problem’ we have become stressed in business.
Face changing technology, showing sun damage, is most effective at promoting sun safe behaviour.
"Face changing technology showing sun damage is most effective at promoting sun safe behaviour" is a study published from the University of Surrey; UK ; August 2016.In a study published recently in the journal "Cogent Psychology", researchers from the University of Surrey examined the way “sun safe” messages are conveyed to young women, and found that visual communication using technology to age the participant's faces to emphasize sun damage and premature ageing is most effective.
WINTER 2022 – Take a closer look at skin analysis devices.
Many professions use diagnostic equipment as part of the client or patient assessment. Your GP does, your physiotherapist, your naturopath – all complete a thorough analysis to determine wellness. They use blood types, take blood pressure, and assess the patient’s weight which is then measured and recorded. A thorough consultation is completed. As a #skinnerd expert about to perform a skin treatment, we must also embrace this step.
Hope is not a strategy!
Every successful Beauty Therapy, Laser Clinic and Medi-Spa will be aware that they must immediately elevate the knowledge of skin by understanding it, applying scientific thinking to it, and offering solution -based selling and customer focused results in their business plan from 2023 onwards.
The role you have in business is to empower, educate and lead both your staff and your clients.